By Rey Anthony Chiu/PIA-Bohol | 01:10 PM August 01, 2021
For the first time in its long history, the annual Sandugo products exhibit launched two major products, all results of the year-long products development training and marketing of local entrepreneurs assisted by the government’s trade and industry department.
Set at a time when the coronavirus disease (Covid-19) keeps other areas in the country in tight lockdowns, the products launching of Roselle Wine of Ubay and Black Plum Vinegar from Dimiao as well as the presentation of the entries for the Department of Trade and Industry (DTI-assisted) Trash Solutions highlight this year’s five day blended selling event that drew 45 local exhibitors, according to DTI SME Development Division Chief Vierna Teresa Ligan.
Trash Solutions is another DTI project with Consumer Welfare Groups in Bohol which allowed city schools to compete in trash upcycling into wearables, and fashion wear, gift items, and home accessories, the winning designs would be innovation ideas for entrepreneurs’ adoption and mass production.
The display of Boholano ingenuity, billed as Mugnang Bol-anon Pop-Up Exhibit feature product lines of DTI and Bohol Small Medium Enterprises Development Council (Bohol SMED-C) assisted exhibitors in a five-day blended online and physical selling at the Activity center of the Island City Mall, running from July 26-31.
An annual activity that was a brainchild of now DTI Assistant Secretary for Regional Operations Asteria Caberte, the product exhibit featuring the best of Boholano creativity after getting technical assistance in product development, innovation and marketing, turned out to be a Regional Showcase in pre-pandemic times.
Acclaimed at the longest running trade fair and products exposition in the country attracting hundred of exhibitors and market matching buyers, investors and entrepreneurs raking millions of revenues for local craftsmen, basket and loom weavers, and artisans.
In the pandemic however, the DTI and the SMED-C still managed to put up a venue for Boholano entrepreneurial resilience in a new way of business: bouncing back stronger, never dampened by the virus.
Still standing strong, creativity intact and perseverance enduring, the Boholano entrepreneur has found a promising path to the future, said City Mayor John Geesnell Yap in his message.
When the pre-Covid Regional Trade Expo attracted high sales, and was a good time for MSMEs to increase their sales through various markets, but this time they serve their respective markets through online and on hand selling following strict health and safety protocols, explained DTI Bohol Director Maria Soledad Balistoy, during the opening program.
Often surpassing their sales targets, the exhibit this year, was a blended experimental selling by 45 exhibitors, still managed to hit their P350K target as early as Friday noon, DTI sources revealed.
This year’s Mugna’ng Bol-anon Pop-Up Exhibit also feature four special settings: Great women project 2 or products of women groups in the Province as a Canadian Government project assistance and showcase Boholano cacao into tableya (chocolate), ginger and the local but nationally rated organic coffee.
There were also processed food, including the delicacies, wearables and homestyle as well as the ‘Trash solutions’ project.
Given the highlight were Roselle Wine by Mountain Magnet, owned by Mercedita Darunday Luzano of Ubay and Black Plum ‘Lomboy’ vinegar of Pagsa MPC chaired by Vivencia Adaya of Pagsa,Dimiao.
As DTI Regional Director Nanette Arbon called the exhibit as a way for Boholanos to fight back, survive and thrive, Asec Caberte said this exhibit is an opportunity for Bohol to help each other by patronizing local products. (rahc/PIA-7/Bohol)