By Marisol Bo-oc | 05:37 PM August 08, 2022
Facebook is shutting down its live shopping feature, which lets users offer and sell products to an audience on Oct. 1, 2022.
“Beginning on October 1, 2022, you will no longer be able to host any new or scheduled Live Shopping events on Facebook,” Facebook’s parent company Meta’s statement read.
However, Meta assured the Facebook users that they can still broadcast live videos without creating product playlists or tag products.
“You will still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos,” it added.
Meta made the move as they wanted to shift their focus to Reels on both social media platforms, Facebook and Instagram.
According to Meta, netizens can still tag their products using Reels on Instagram and broadcast a Live Shopping as well.
“Live shopping” and “live selling” became popular in the Philippines especially during the pandemic.
Netizens can simply go online to watch live selling sessions and comment “mine, steal, or grab” on the items they want to buy.
