By Rey Anthony Chiu | 08:34 PM November 26, 2021
The Department of Trade and Industry in Bohol breached its P700K sales target, surpassed expectation with 55 exhibitors from 30 micro, small and medium enterprises joining the third blended “Holiday Market and Crafts Fair, which ran at the Activity Center of the Island City mall from November 21-27, 2021.
The 55 exhibitors from 21 local government units brought in Christmas decors, gifts and housewares, fashion accessories and processed food to the 6-day Fair which tried to build on the successes of two previous blended pop-up exhibits.
This year, DTI Bohol put up Mugna’ng Bol-anon PopUp Exhibit in July and Bamboo PopUp Exhibit in September, both on blended trade shows which yielded positive results and feedbacks, not only from consumers but also from the exhibitors.
This has prompted the DTI Bohol to mount another trade show in November, dubbed as “Holiday Market and Craft Fair,” where DTI can help its assisted micro, small and medium enterprises (MSMEs) rebound and recover from the impact of Covid-19 on their operations.
The DTI sees that micro, small, and medium enterprises (MSMEs) need all the support they can get to bring their operations close to normal, and make more meaningful sales which they hope to generate through virtual marketplaces, physical trade shows and bazaars, and many others, said DTI Bohol Director Maria Soledad Balistoy.
The forefront of the holiday market was the conduct of product development for participating Bohol MSMEs. The product development program started in September and the final prototypes were be collected for the exhibits, added DTI SME development Division chief Vierna Teresa Ligan.
The fair, also called by many as Christmas in November intends to strengthen MSME support by allowing businesses to showcase their goods, disperse knowledge and establish business linkages with customers and the market and offers them the opportunity to get on a new customer’s radar as a product or company that they need to establish linkage with.
While doing this, we are able to offer MSMEs venue to market to customers and then sell their products, while we at DTIO, could mount the six-day November Bazaar, Ligan continued.
Done with strict observance of health and safety protocols, the fair initially targeted 30 exhibitors from all DTI assisted MSMEs through its Shared Service Facility Program, Comprehensive Agrarian Reform Support, SME Roving Academy and Negosyo Centers projects.
The turnout however came more than expected as 55 exhibitors showed up on ingress to egress, fair organizers said.
As to sales, from P700,000 initial target as proposed, the fair has already posted P1.1 million in booked and physical sales as of the closing of the sales books on Day 4. (rahc/PIA-7/Bohol)