By Marisol Bo-oc | 05:13 PM July 01, 2021
The video for BTS’ historic hit “Butter” has surpassed 400 million views on YouTube.
It is the band’s 13th video to reach the milestone.
According to Korean entertainment news site Soompi, the music video took 38 days and 10 hours before it reached the milestone.
The video drew over 3.9 million concurrent viewers when it was released May 21, a record high. Within 24 hours, it drew over 108.2 million views on YouTube, the most for a music video on the platform in 24 hours.
The summer anthem of this year is rewriting history, having stayed at the top of Billboard’s Hot 100 for five consecutive weeks. It also remains No. 1 on Oricon’s weekly streaming ranking after five full weeks.
On July 9, the septet is putting out a record titled “Butter” that will consist of “Butter” as well as a new song. The new song is apparently titled “Permission to Dance,” according to Ed Sheeran.
The British singer/songwriter has collaborated with BTS and while communicating with fans, he named it as his favorite BTS song even though no song by that title has been released so far. With reports from Korean Herald and Soompi