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‘Noble Bakers’ program bags international award

Aboitiz brings home 2019 Gold Quill Award of Excellence

VANCOUVER, CANADA– The Aboitiz Group brought honor to the country as the company was recognized as among the world’s most outstanding organizations for its livelihood program empowering the country’s soldiers during the 2019 IABC Gold Quill Awards held at Vancouver, Canada recently.

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ABOITIZ GROUP, SOLE WINNER OF IABC’s 2019 GOLD QUILL EXCELLENCE AWARD FROM THE PHILIPPINES. The 2019 Gold Quill Evaluators commended the Group’s entry “Noble Bakers”, a CSR project that aims to empower wounded and retiring soldiers with a financially-sustainable bakery business, equipping them with the skills to run it profitably. Maricar L. Bautista, Aboitiz Equity Ventures Assistant Vice President-Media Relations, received this award on behalf of the company last June 11 in Vancouver, Canada. 

For more than 40 years, the International Association of Business Communicators’ (IABC) Gold Quill Awards has recognized and awarded excellence in strategic communication nationwide. The program is recognized as one of the most prestigious awards programs in the communication profession.

“The IABC Gold Quill Awards celebrates extraordinary communication by recognizing innovative, strategic work that delivers significant business results,” said Gabrielle Loring, chair of the awards committee.

During the IABC World Conference Excellence Gala last June 11, AEV received an Award of Excellence for its entry “Noble Bakers: Bakery Management Training and Equipment Donation” under the Corporate Social Responsibility category.

There were 638 entries from all over the world. Only 86 entries won Excellence Awards while 116 received Merit Awards. Of the five Gold Quill winners from the Philippines, AEV was the only one to bag the prestigious Gold Quill Award of Excellence. The other four entries received Merit Awards.

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“Our Gold Quill Award for Noble Bakers is a clear testament of our determination to drive change for a better world by advancing business and communities —- through service excellence. We will continue to work hard to implement communication initiatives that best reflect our purpose and values,” said Erramon I. Aboitiz, AEV President and Chief Executive Officer.

Noble Bakers is an Aboitiz CSR project that aims to empower wounded and retiring Armed Forces of the Philippines soldiers to become productive citizens by providing them with a financially-sustainable bakery business, equipping them with the skills to run it profitably. The wounded soldiers are disabled military members who cannot return to combat anymore due to injuries incurred in armed conflict.

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Noble Bakers was described by IABC Gold Quill Evaluators as “a well-executed and clear-minded project from start to finish” that had “excellent use of storytelling to convey the objectives of the program and to win hearts and minds.”

Another evaluator commended it as “a very strong entry. All elements come together nicely to form a powerful package. A great story.”

Last year, the Aboitiz Group also won big at the 2018 Philippine Quill Awards, with AEV being named Top Company of the Year-2nd runner up after winning the third most number of Awards of Excellence in the country. // (PR from Aboitiz Equity Ventures)

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